Kintone turns complex capabilities into clearer paths to conversion

Web Design

UX Strategy

Copywriting

Digital Marketing

Gated Content

Kintone had a powerful platform, but its value wasn't easy to understand.

Kintone gives teams one place to manage data, workflows, tasks, and communication. But with solutions spanning departments, industries, and business needs, prospects needed a clearer way to understand how Kintone could work for them.

Kintone's variety of capabilities was a strength, but it also created a communication challenge. 

The digital experience needed to make a highly customizable platform feel easier to understand and give prospects clearer ways to explore what Kintone could do for their teams.

Kintone needed marketing touchpoints that could: 

Make complex capabilities easier to understand
Help prospects make informed decisions
Create clearer paths from discovery to engagement

Our Approach

Created Valuable Content

We created gated e-books that gave prospects useful, relevant information while creating a natural opportunity to engage more deeply with Kintone.

Expanded Paid Ads

We developed paid advertising designed to connect Kintone with relevant audiences and drive them toward content and experiences aligned with their needs.