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How to Help a Boomer Near You
It's become so clear over the last few months that Boomers are losing the battle against AI.
Don't believe me? Watch any episode of Scamfish, then read this article.
But perhaps the best example of this is on Facebook, where the once popular News Feed has turned into a barren wasteland of AI-generated nonsense, attracting hordes of 'Amen'-typing Boomers in the comments.
Take Shrimp jesus as an example.
If jesus doesn't appear to you in shrimp form, are you even a Christian?
The Power of Nostalgia
If all that talk of Boomers has you feeling Nostalgic for good ol' days of lower prices and more obvious racism, then this next section is for you.
Nostalgia taps into something innate within us, a time that we've missed out on, a romantic feeling of yearning for something that never actually happened.
And it turns out our lizard brains love it.
That's why we've seen a return to the past in popular culture, a revival of our old friends from pre-COVID eras, think Barbie, Blur, and Mission Impossible.
And the best marketers know that tapping into those rose-tinted glasses of hindsight drives sales in our uncertain times.
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