The Global Marketing Report (2024)

Explore the latest global marketing trends and actionable insights defining strategies across various industries. In this report, you’ll learn which channels drive ROI, which content formats yield the best results, and what challenges marketers have encountered over the past year.

Delve into emerging trends influencing strategies in over 45 industries worldwide and find out where marketing teams plan to invest marketing budgets in the upcoming year. Get your copy today to gain the insights needed to elevate your marketing strategies in 2025.

Key insights from the global marketing landscape.

69%

of marketers are investing next in social media

57%

of marketers need 2-7 touchpoints for conversions

93%

of marketers use AI for content creation 

62%

of B2Bs & B2Cs found video most successful 

All This and Then Some

Our Global Marketing Report is stacked with:

70s theme women with flowers

Drive your strategies with data from marketing experts at top companies.

Get ahead of the AI craze.

Google Bard, Microsoft Bing, and ChatGPT— the list goes on. With so many marketers using AI for content creation and idea generation, get ready for a sea of oversaturated unoriginality. Our report has data-driven insights that’ll give your content the flare to stand out. 

In-person events are back, baby.

While social media is the obvious front-runner, in-person events are the dark horse of marketing investments this year. And we can’t wait. Jump on this trend before your competition— all the details are in our report. 

Struggle with revenue? You’re not alone.

If you feel like increasing revenue and maximizing your ROI is getting harder, you’re not alone. Our report is loaded with revenue-generation insights distilled from top marketing experts who share the same challenges as you, so you can get a head start on the competition. 

Ditch the old data and freshen up your marketing strategy with the latest numbers.

Slay Your Benchmarks and Rock Your ROI with the Global Marketing Report. Your ROI will thank you later.