Case Studies
Client Results
Whether we’re working with giants like LinkedIn, WeWork, and CoverGirl, or helping small brands amplify their voice to captivate new audiences, we create unique campaigns that are the right size for your business.
We managed LinkedIn’s paid advertising for a quarter during an internal transition period. We finessed search engine copy and keyword targeting, managed display ads, and monitored daily performance, and budget metrics. In four weeks, we had met the total leads generated and total revenue goal (over $4 million) set for the quarter.
Display Ads • Keyword Targeting • Performance Monitoring
Gratsy
Social media is an essential way Gratsy connects brands like General Mills, Barbie, and Walmart with their target consumers through meaningful product giveaways. When they hired Nouvel Âge, however, the fledgling company had been inactive on social media for eight months. We gave them a strategic boost by planning and executing a 10-month social media strategy that generated more than 27,000 new followers, 2.5 million impressions, and 214,000 engagements.
Community Building • Content Strategy • Page Optimization
Klarbi
Klarbi, a travel planning and booking startup, is up against big-name competitors. We helped Klarbi distinguish their brand with a go-to-market strategy and plan that identified their unique value proposition, seven p’s, relevant consumer trends, customer personas and market segmentation, the customer journey, and key channels to focus on at launch. As Klarbi prepares for their upcoming soft launch, they are preparing to begin implementing the strategy we developed.
Brand Analysis • Marketing Strategy • Market Segmentation
Decreased Talent Scout program landing page bounce rate by 16%
Average email marketing open rate of 27%
363% increase in website traffic in first 30 days
288.21% increase in landing page views
Cost per thousand impressions 20% less than industry average
Over 1.9 million impressions and 252,000 video views
Haircare Brand Boosts CTR by 424% at One-Third the Cost
A million-dollar legacy hair care brand, needed help boosting product interest among younger consumers and sales at partner sites. We created and executed a paid advertising strategy for Facebook, Instagram, Google Search and Display, and YouTube. The initial campaign had a clickthrough rate of 4.09 percent, a 424 percent increase over it’s previous ad performance. The ads outperformed the industry average clickthrough rate by 350 percent at just one-third the industry average cost per click.
Social Ads • Content Strategy • Brand Awareness
Ticketmaster
Social Listening • Social Analytics • Business Strategy
Athleisure Brand Achieves Impressive $9.45 ROAs
A premium women’s athletic wear company, hired us to provide paid advertising services to build brand awareness, increase website traffic, build their email list, and support purchase conversions. We provided paid media audits, editorial calendars, analytics, strategic plans, day-to-day management, and more. The paid media campaigns we executed generated a return on advertising spend (ROAS) of $9.45 for every $1 spent. The average ROAS is under 3:1.
Paid Advertising • Marketing Strategy • Remarketing
Over 1.9 million impressions and 252,000 video views
Total Average ROAS of 9.45:1
Generated 12,935 new email subscribers in 2021.
Increased brand score from 3 to 63.
Increased Talent Scout landing page click-through rate from 2.4% to 2.7%
Generated over $68K through email marketing in 2021.
Haircare Brand Boosts Click-Through Rates by 6x
A global, luxury haircare brand, sells exclusively through third-party retailers. They have no access to sales data—a challenge in optimizing paid advertising. The company struggled to use paid advertising to increase brand awareness, traffic to retailers, and sales revenue. We provided paid advertising services from audits to campaign strategy and execution. Our campaigns generated click-through rates of 4.67%, almost six times their past year’s CTR and far above the industry average. The campaigns cost $0.35 per click— a 24.5% decrease year-over-year for the child of a giant fortune 500 company.
Bidding Strategy • Social Ads • Google Ads
Upwork
Content Strategy • Market Research • A/B Testing • Personas
Goldfinch Cloud Solutions
On-Site SEO • Off-Page SEO • Content Audit • Search Keywords
Lyft
Social Media Listening • Social Media
What people say about working with us
"Great recommendations for social media program improvements. Excellent consultative approach."
"The Nouvel Age Media team was a pleasure to work with!"
"Nouvel Age Media is extremely knowledgeable and strategic with marketing initiatives. They helped us implement a holistic and critical marketing strategy & roadmap."
"We appreciate all that you and your team have done to help us re-start and grow our social media strategy over the last 10 months! Thanks again for your partnership!"
"We want to express our sincere appreciation for your support, love and contribution. The launch support, social media and project management the Nouvel Age Media gave to us is appreciated beyond words. Thank you! "
"Natalie and her team were easy to work with. We were grateful for their willingness to meet us where we were at and deliver on very specific objectives. Communications were efficient and effective."
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