Our Work

Whether we’re working with giants like LinkedIn, WeWork, and Cover Girl, or helping small brands amplify their voice to captivate new audiences, we create unique campaigns that are the right size for your business.
LinkedIn
We managed LinkedIn’s paid advertising for a quarter during an internal transition period. We finessed search engine copy and keyword targeting, managed display ads, and monitored daily performance, and budget metrics. In four weeks, we had met the total leads generated and total revenue goal (over $4 million) set for the quarter.
Display Ads
Keyword Targeting
Performance Monitoring
Gratsy
Social media is an essential way Gratsy connects brands like General Mills, Barbie, and Walmart with their target consumers through meaningful product giveaways. When they hired Nouvel Âge, however, the fledgling company had been inactive on social media for eight months. We gave them a strategic boost by planning and executing a 10-month social media strategy that generated more than 27,000 new followers, 2.5 million impressions, and 214,000 engagements.
Community Building
Content Strategy
Customer Engagement
Klarbi
Klarbi, a travel planning and booking startup, is up against big-name competitors. We helped Klarbi distinguish their brand with a go-to-market strategy and plan that identified their unique value proposition, seven p’s, relevant consumer trends, customer personas and market segmentation, the customer journey, and key channels to focus on at launch. As Klarbi prepares for their upcoming soft launch, they are preparing to begin implementing the strategy we developed.
Brand Analysis
Market Segmentation
Marketing Strategy

Client Results

Whether we’re working with giants like LinkedIn, WeWork, and CoverGirl, or helping small brands amplify their voice to captivate new audiences, we create unique campaigns that are the right size for your business.

LinkedIn

We managed LinkedIn’s paid advertising for a quarter during an internal transition period. We finessed search engine copy and keyword targeting, managed display ads, and monitored daily performance, and budget metrics. In four weeks, we had met the total leads generated and total revenue goal (over $4 million) set for the quarter.

DISPLAY ADS • KEYWORD TARGETING • PERFORMANCE MONITORING

Gratsy

Social media is an essential way Gratsy connects brands like General Mills, Barbie, and Walmart with their target consumers through meaningful product giveaways. When they hired Nouvel Âge, however, the fledgling company had been inactive on social media for eight months. We gave them a strategic boost by planning and executing a 10-month social media strategy that generated more than 27,000 new followers, 2.5 million impressions, and 214,000 engagements.

COMMUNITY BUILDING • CONTENT STRATEGY • PAGE OPTIMIZATION

Klarbi

Klarbi, a travel planning and booking startup, is up against big-name competitors. We helped Klarbi distinguish their brand with a go-to-market strategy and plan that identified their unique value proposition, seven p’s, relevant consumer trends, customer personas and market segmentation, the customer journey, and key channels to focus on at launch. As Klarbi prepares for their upcoming soft launch, they are preparing to begin implementing the strategy we developed.

BRAND ANALYSIS • MARKETING STRATEGY • MARKET SEGMENTATION

Decreased Talent Scout program landing page bounce rate by 16%

Average email marketing open rate of 27%.

363% increase in website traffic in first 30 days

288.21% increase in landing page views

Cost per thousand impressions 20% less than industry average

Over 1.9 million impressions and 252,000 video views

288.21% increase in landing page views

Average email marketing open rate of 27%.

363% increase in website traffic in first 30 days

288.21% increase in landing page views

Cost per thousand impressions 20% less than industry average
Over 1.9 million impressions and 252,000 video views

Haircare Brand Boosts CTR by 424% at One-Third the Cost

A million-dollar legacy hair care brand, needed help boosting product interest among younger consumers and sales at partner sites. We created and executed a paid advertising strategy for Facebook, Instagram, Google Search and Display, and YouTube. The initial campaign had a clickthrough rate of 4.09 percent, a 424 percent increase over it’s previous ad performance. The ads outperformed the industry average clickthrough rate by 350 percent at just one-third the industry average cost per click. 

SOCIAL ADS ᐧ CONTENT STRATEGY ᐧ BRAND AWARENESS

Ticketmaster

Ticketmaster faces high levels of negative consumer sentiment that adversely impacts their brand—and bottom line. We leveraged social listening to assess consumer sentiment trends and identify common consumer pain points. Based on our monthly reports and competitor intelligence, we developed recommendations for new and improved product and service offerings to improve customer satisfaction, including during the onslaught of COVID-19 event cancellations.
SOCIAL LISTENING ᐧ SOCIAL ANALYTICS ᐧ BUSINESS STRATEGY

Athleisure Brand Achieves Impressive $9.45 ROAS

A premium women’s athletic wear company, hired us to provide paid advertising services to build brand awareness, increase website traffic, build their email list, and support purchase conversions. We provided paid media audits, editorial calendars, analytics, strategic plans, day-to-day management, and more. The paid media campaigns we executed generated a return on advertising spend (ROAS) of $9.45 for every $1 spent. The average ROAS is under 3:1.

PAID ADVERTISING • MARKETING STRATEGY • REMARKETING

Over 1.9 million impressions and 252,000 video views

Increased Talent Scout landing page click-through rate from 2.4% to 2.7%

Total Average ROAS of 9.45:1

Increased brand score from 3 to 63.

Generated over $68K through email marketing in 2021.

Generated 12,935 new email subscribers in 2021.

Over 1.9 million impressions and 252,000 video views

Total Average ROAS of 9.45:1

Generated 12,935 new email subscribers in 2021.

Increased brand score from 3 to 63.

Increased Talent Scout landing page click-through rate from 2.4% to 2.7%

Generated over $68K through email marketing in 2021.

Haircare Brand Boosts Click-Through Rates by 6x

A global, luxury haircare brand, sells exclusively through third-party retailers. They have no access to sales data—a challenge in optimizing paid advertising. The company struggled to use paid advertising to increase brand awareness, traffic to retailers, and sales revenue. We provided paid advertising services from audits to campaign strategy and execution. Our campaigns generated click-through rates of 4.67%, almost six times their past year’s CTR and far above the industry average. The campaigns cost $0.35 per click— a 24.5% decrease year-over-year for the child of a giant fortune 500 company. 

BIDDING STRATEGY • SOCIAL ADS • Google ads

Upwork

For over a year, Upwork has turned to us to provide data-driven, research-driven positioning and messaging (P&M) for new and existing Upwork products. For example, customers struggled to differentiate Upwork’s Expert-Vetted Talent and Talent Scout programs. We developed new P&Ms for each program and created a new landing page and updated sales materials for Expert-Vetted Talent. We also helped build adoption of Upwork’s new Record with Loom functionality. The number of “Record with Loom” clicks grew by 40% in four weeks.
CONTENT STRATEGY ᐧ MARKET RESEARCH ᐧ A/B TESTING ᐧ PERSONAS

Goldfinch Cloud Solutions

GoldFinch lacked an SEO strategy and struggled to drive organic traffic to their site. We first conducted an SEO audit and SEO keyword research. Next, we collaborated with GoldFinch’s team to revamp their website structure and copy to optimize on-site SEO. We also reached out to industry leaders, bloggers, and social influencers to generate backlinks and social media mentions to increase GoldFinch’s off-page SEO. GoldFinch’s domain ranking increased 16 points and the site’s page load time sped up from a lagging five seconds to an excellent two seconds.
ON-SITE SEO ᐧ OFF-PAGE SEO ᐧ CONTENT AUDIT ᐧ SEARCH KEYWORDS

Lyft

When Lyft faced a challenging commercial environment during the pandemic, they turned to Nouvel ge for insightful social media and social listening data to make relevant strategic decisions. We gave them detailed reports over a three year period to help them make sense of their online data, giving recommendations and identifying opportunities to help shift the brand sentiment. Our insights helped Lyft compete in a tough industry by running campaigns that resonated with their riders.
SOCIAL MEDIA LISTENING ᐧ SOCIAL MEDIA

What our customers say about our work

The Nouvel Age Media team was a pleasure to work with!
Nicole Ertas
Nicole ErtasCEO & Founder
Great recommendations for social media program improvements. Excellent consultative approach.
Jennifer Briley
Jennifer BrileyMarketing & Sales Manager
Nouvel Age Media is extremely knowledgeable and strategic with marketing initiatives. They helped us implement a holistic and critical marketing strategy & roadmap.
Olin Patterson
Olin PattersonEcommerce Marketing Manager
We appreciate all that you and your team have done to help us re-start and grow our social media strategy over the last 10 months! Thanks again for your partnership!
Bethany Taylor
Bethany TaylorCEO & Founder
We want to express our sincere appreciation for your support, love and contribution. The launch support, social media and project management the Nouvel Age Media gave to us is appreciated beyond words. Thank you!
Marla Mattenson
Marla MattensonCEO & Founder
Nouvel Age Media did a fantastic job helping me with my social media. They were responsive, responsible, creative and knowledgeable. They improved the look and quality of my feed and helped me take this project to the next level.
Nancy Bynum
Nancy BynumFounder
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I have worked with and known Natalie since 2018 when she joined the Bunker Labs staff in a contract role. She has consistently delivered excellent work with efficiency. We collaborated together with brands such as Macy's, WeWork, Starbucks, Google, Schultz Family Foundation & JPMorgan Chase, to name a few, to provide impact to the military-connected community Bunker Labs serves and our partners with creative and engaging campaigns that were innovative, measurable, and achieved the goals of internal and external stakeholders. I highly recommend Natalie for her work in marketing, business analytics, and strategy
Sabrina Military Influencer
Sabrina Military InfluencerStrategic Advisor
Natalie is an incredibly gifted marketing leader who has contributed measurably to our organization’s success. She brings a particularly valuable perspective to marketing strategy and possesses a meticulousness to her craft that is not common in her field. Natalie is clearly a lifelong learner who is always working to expand her already notable skill set. I have enjoyed working with Natalie over the past 3 years and would welcome any future opportunity to engage her in future endeavors.
James Suh
James SuhEntrepreneur, Data Strategist
Natalie was a pleasure to work with!
Nicole Ertas
Nicole ErtasN/A
Great recommendations for social media program improvements. Excellent consultative approach.
Jennifer, Julie & Mikala N/A
Jennifer, Julie & Mikala N/AN/A
Natalie did a fantastic job helping me with my social media. She was responsive, responsible, creative and knowledgeable. She improved the look and quality of my feed and helped me take this project to the next level
Nancy N/A
Nancy N/AFounder
Natalie was a joy to have as a contractor. We enjoyed working with her because she is very knowledgeable about social listening, social media and the industry as a whole. She is quick to provide recommendations and is not afraid to get in the data and do the heavy lifting. She's a great communicator and I'd love to work with her again when the opportunity arises.
Myra Bell
Myra BellN/A
Natalie is extremely knowledgeable and strategic with her marketing initiatives. Natalie helped us implement a holistic and critical analyzed marketing campaign for the year, and articulated that into a great road map and working brief. I would definitely recommend Natalie and look forward to the chance to work with her again in the future. Great job!
Olin Patterson
Olin PattersonN/A
I really appreciate all that you and your team have done to help us re-start and grow our social media strategy over the last 10 months! Thanks again for your partnership!
Bethany Taylor
Bethany TaylorN/A
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