Rebuilding sales momentum through paid media

Paid Advertising

Paid Media

Meta Ads

Google Ads

eCommerce

Home & Lifestyle

Tudaloo needed more than ads back online. They needed a paid strategy built to perform.

With paid campaigns reactivated, Tudaloo had an opportunity to rebuild its acquisition strategy around the full customer journey. Nouvel Age Media developed a coordinated Google and Meta approach designed to create awareness, capture existing demand, and convert shoppers across Tudaloo’s growing product line.

Tudaloo needed to regain sales momentum while supporting multiple products, audiences, and funnel stages. The opportunity was to move beyond isolated campaigns and create a paid media system where each channel had a clear role. 

Rebuild demand after reactivating paid media
Reach shoppers across different levels of intent
Drive sales while supporting new and existing products

The challenge was finding the right mix of audience, creative, offer, and channel to make that investment work harder.

Our Approach

Create the demand

Meta awareness and traffic campaigns introduced Tudaloo to new audiences with a creative mix of humor, product benefits, reviews, testimonials, and promotional offers.

Capture the intent

Google Search targeted shoppers already looking for Tudaloo and related products, while Performance Max supported lower-funnel acquisition across the brand, Halo, and Pro Series.

Test, learn, optimize

Rather than relying on a single message or product, campaigns tested different creative angles, offers, audiences, and products—using performance to guide ongoing optimization.

$379K+

2025 YTD Sales through mid-July

$136K

June 2025 Gross Sales

~$215

July 2025 Average Order Value