From hidden gem destination to $5M growth story.

Paid Advertising

Paid Media

Paid Social

Paid Search

Travel

Hospitality

Ofland had a destination worth discovering. We helped more travelers find it and book it.

Located in Escalante, Utah, Ofland offered a distinctive outdoor hospitality experience but competed for travelers against better-known destinations like Moab and Salt Lake City. Nouvel built a full-funnel paid media strategy designed to create demand, capture travel intent, and turn discovery into direct bookings.

Ofland needed to grow direct bookings in a market without the built-in recognition of Utah’s more established destinations. That meant paid media had to sell more than a stay, it had to create demand for the destination itself.

Build awareness among new travel audiences
Capture demand from high-intent travelers
Turn interest into direct bookings and repeat stays

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Our Approach

Sell the destination

We paired destination-led storytelling with paid social to introduce travelers to the Escalante experience, not just the property, giving audiences a reason to put Southern Utah on their travel list.

Capture ready travelers

Paid search helped Ofland meet higher-intent travelers closer to their decision, while targeting focused on audiences interested in glamping, boutique hotels, unique stays, and luxury travel.

Optimize beyond a click

Paid media worked alongside retargeting, conversion optimization, lifecycle marketing, and organic content. We analyzed everything so investment could shift toward what drove stronger business outcomes.

$5M

in annual recurring revenue

increase in website traffic

repeat booking (200% increase during engagement)