Turning a bigger media budget into 11.6M media reach

Paid Advertising

Paid Media

Meta Ads

Google Ads

Food & Beverage

eCommerce

Tastefully Simple was ready to scale. We built a paid media strategy that could scale with them.

With an established eCommerce brand, Tastefully Simple needed to get more from paid media. Nouvel Age Media refined the strategy across Meta and Google to expand reach, strengthen the conversion funnel, and turn increased investment into measurable growth.

Scaling paid media isn't just about putting more money behind campaigns. Tastefully Simple needed to increase its investment while making sure that growth translated into greater visibility, stronger purchase intent, and more revenue.

Expand reach without sacrificing performance
Strengthen the funnel from first impression to purchase
Scale revenue alongside increased media investment

In 2024, Tastefully Simple generated approximately $2.56M in purchase conversion value from $154K in paid media spend. That established a strong baseline, but also created an opportunity to scale.

Our Approach

Expand the audience

We broadened Tastefully Simple's paid presence to reach more potential customers, pairing increased investment with campaigns designed around relevant products and audiences.

Build the full funnel

Rather than optimizing only for purchases, we strengthened the journey leading up to conversion, driving more landing page views, product consideration, and add-to-cart activity.

Optimize as we scale

Performance informed ongoing campaign and budget decisions, allowing us to increase media investment while continuing to improve the return generated from that spend.

54%

increase in purchase conversion value

11.6M

in paid media reach (up from 1.6M in 2024)

~3X

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