The hardest thing is always staying relevant. While there’s loads of content out there for you to consume, actually getting to grips with what’s important is tricky.
This is exactly what the Happy Marketing newsletter is for — bringing you our expertise in monthly bite-sized chunks so you can stay on top without having to leave your inbox.
So, grab a coffee …and delve into this month’s marketing round up. We promise it’ll leave a smile on your face 😊
The AI wars continue
The latest player in the AI wars? Google’s Bard. The waitlist is now open to users in the US and the UK, and Bard is Google’s response to the success of Open AI’s ChatGPT. Microsoft are also getting an oar in, releasing an AI-powered Bing. So, what’s our verdict? Is marketing just about to get a whole lot easier?
Well, yes and no. While ChatGPT has already made waves in content creation and idea generation, AI doesn’t mean we’re all out of a job.
Just always make sure you get a real person to fact check.
The power of the big (or small) screen
But how can brands make the most of this type of content? Here are some pointers we’re recommending this month:
You’re not going to crack it in one video. Sometimes the ones you least expect to do well are the winners. But with a whole host of new data analysis tools to use on video platforms like YouTube shorts, tracking success has never been easier (or more important).
2. Tap into your community
We know businesses are struggling to get everything done (the optimal time to post on socials is now 1-2 times a day). But you know who loves creating stuff? Your customers!
Repost their content, use templates to minimize time necessary, and draw inspo from what your community is posting about already. BUT be careful — always give credit where it’s due.
3. Show faces
People like humans! Ads and videos with faces in are more memorable and perform better, so showcase your team, your users, your mom…
4. Engage all the way
Don’t set and forget. Social media isn’t something you can do offline. Comments, likes, shares and reposts all increase your reach and you’ll need to spend some time scrolling to do so.
💫 Our last tip? Don’t forget a trend. Make use of the 80/20 rule: 20% trend-based videos, 80% original ideas.
Mastering TikTok (before the ban?)
TikTok is all about making your content look as organic as possible. Raw, unfiltered, real – that’s what tiktokers want to see, whether you’re posting ads or just content.
Although of course… With the government about to legislate on whether TikTok is allowed in the USA, brands with a heavy American customer base should think about diversifying their content plan.
The good news? Organic content works well across platforms, so your TikTok technique is valuable nonetheless.
Stats and facts for 2023
Our biggest takeaway? Building a community online has never been more important.
That doesn’t mean just whacking a few ads up, it means creating valuable content that your customers and your community needs. It’s no surprise that the most relatable, funny, on-trend content performs best.
So, how do you build a community?
Selling a product? Give your customers advice on getting the most out of it. Delivering a service? Industry-relevant tips and tricks show you’re the expert. Got an email list? Give them what they’re looking for in their inbox — take inspo from what we’re doing 😉
The hottest trends right now are all community based. Think micro-influencers with a specific niche, short-form video and UGC, social search and SEO to get those community keywords in order — it’s all geared towards reaching your people and keeping them engaged.
And the biggest surprise? 84% of marketers predict that social media will become the largest customer service channel. People want to feel they have an instant connection with you and your brand, so if your DMs are open they’ll be sliding right in.
Social media is priority number one for ecommerce brands, but that doesn’t mean B2B marketers can sit back. As millennials climb up the corporate ladder, they’re turning into decision makers scrolling the ‘gram in between meetings. Reach them there with memorable content that makes them click, and they might invite you to the table.
That’s all from me and this month’s edition of Happy Marketing.
Like what you read? Want to chat about this month’s round up? Contact us today – I love to hear from you.
See you in May.