Here, we explore the significance of website optimization and outline five actionable steps to ensure your website is poised to deliver optimal ad results.
Steps to Website Optimization
Humans like to engage with interfaces that are intuitive, clear, and aesthetic. If these adjectives don’t currently describe your site, then now isn’t the time to start running ads.
Our biggest recommendation? Start by streamlining the design of your site. Cluttered pages, excessive copy, and bizarre spacing overwhelm rather than inspire, and confuse visitors. Embrace clean and uncluttered design, facilitating intuitive interaction and avoiding information overload.
Optimizing your navigation also means including links that work, a site map, and cohesive CTAs.
It all comes down to knowing your audience. If you’re driving ecom traffic via social media ads, failing to optimize for mobile will mean you’re missing sales. However, focusing on a B2B lead gen campaign via LinkedIn might get better results prioritizing design for desktop.
Regardless, you should have responsive design for traffic, wherever it comes from. Optimize your website to seamlessly adapt to different screen sizes and devices and make it easy for potential customers to consume your content.
Rapid Page Load Speed
Enhanced Content Quality
At this stage, your audience doesn’t have time to wade through bad copywriting to learn more about you. Difficult-to-follow content will cause visitors to drop out of your funnel and seek a remedy from one of your competitors. Invest in great content that guides visitors to a sale and watch your conversions increase.
Optimizing for Success
Instead, we spent one month running an optimization project with them, using the above steps to optimize their site for the best results. From April 2022 to the end of May 2022, we worked exclusively on their website audit, correcting 404 errors, fixing broken links, adding meta descriptions, creating alt descriptions, correcting structures, performing keyword research and more.
In just one month, we were able to reduce the number of errors and warnings on the site, building the domain authority, and increasing their organic traffic. Following this optimization, this ecommerce brand went on to see incredible ad results, making the most of their budget.
Embracing a Data-First Approach
To set your ad up for success, it’s critical to lay the correct foundations. Making subtle tweaks to your copy, changing that slow-running script, and making small changes towards a user-intuitive design are proven steps to increase ad ROI.
Looking for expert help to optimize your web page before you begin a campaign? Get in touch with our technical team today and book a free audit. We’ll help you identify those changes and give you a clear roadmap to ad success.