What’s the Difference Between Search Engine Marketing and Pay-Per-Click Advertising?

There’s a lot of jargon in digital marketing. Two terms that are often conflated are search engine marketing (SEM) and pay-per-click advertising (PPC). It makes sense—search engine marketing includes PPC ads as a strategy. But PPC ads are only one tool—albeit the most important one—within a comprehensive search engine marketing strategy. The TL;DR: The very […]